Bringing traditional Japanese technology to the prestige.
"MIZEN" opens its first street store in Aoyama
# Weaving traditional techniques with the world
Former Hermès Designer MIZEN CEO Shunsuke Teranishi
He is the founder of "Furusato Choice", one of Japan's largest hometown tax payment websites.
Representative of AINUS Holdings, MIZEN CSO Tamayo Sunaga
～Traditional techniques of Japan with the theme of “spinning traditional techniques with the world”
Starting a new project to suit the modern lifestyle
MIZEN project first
Theme "MIZEN BLUE Victory"
Tsumugi & fabric craftsmen from 12 production areas × ARLNATA
“MIZEN Co., Ltd.”, which develops prestige products by combining traditional Japanese technology with modern lifestyles, will open its first roadside store “MIZEN” in Minami Aoyama on Friday, December 9, 2022. Did.
At MIZEN's first stand-alone store, under the direction of Representative Director and Creative Director Shunsuke Teranishi, we will plan and sell products made by craftsmen with outstanding traditional Japanese techniques from all over Japan.
In addition, in the GALLERY space on the road floor "Kuro", as a platform to connect craftsmen and consumers, various artists, artists, companies and craftsmen who support the activities will regularly plan collaboration events as MIZEN projects, and each will be connected. We will build momentum.
As the first project, with the concept of "MIZEN BLUE WIN", ARLNATA will make custom-made wear using materials such as original pongee made by craftsmen from 12 production areas.
MIZEN is a project to create a luxury brand in which craftsmen who are responsible for traditional Japanese techniques are the main players, based on the philosophy that "luxury is the feeling of connection between people."
Based on the theme of "spinning traditional techniques with the world", we design Japanese traditional techniques in a form that fits modern lifestyles and disseminate them not only in Japan but also to the whole world, creating craftsmen with advanced skills. We aim to improve the status of the industry and enhance the sustainability of the industry.
MIZEN Aoyama Main Store
Address: Almost Blue Building C, 6-4-13 Minami-Aoyama, Minato-ku, Tokyo Phone: 03-6427-7586
Business hours: 11:00 to 20:00
Closed: Mondays and Tuesdays (Regular holidays may change due to normal business hours.)
*Access: Tokyo Metro Ginza Line, Chiyoda Line, Hanzomon Line "Omotesando Station"
(About 10 minutes on foot from Exit A5)